Using Facebook to reach local & national audiences

May 10, 2018


Matt runs a successful personal training company, he meets and trains his clients face to face, travels to their preferred work out spots and has a very packed working schedule. 



Local Advertising

Not just content with meeting private clients, Matt decided to set up a local running group in Lutterworth purely for beginners with much success. Matt found that while word of mouth was getting him a regular turn out, he decided to start using some social media advertising targeted to boost the groups numbers.


Handily  over the years Matt has built up quite a large following on his facebook page so this was perfect place to start advertising. As his facebook stream was going to become a focal point for his advertising it needed a bit of brand cohesion ... of course something you know I love doing! 

I created a bundle of adverts for him to post on his facebook stream, they have proved quite popular with likes and shares from the local runners helping him to spread the word.


National Advertising 

Into his packed schedule he has also decided to train as a qualified nutrition advisor to help his clients with their health and fitness goals, "as no amount of training will cancel out a poor diet..." as he, quite rightly, keeps telling me.


This innovative diversification has meant that his business model has changed slightly in that he can now reach more people via phone and email rather than being limited to face to face with his nutritional advice packages. So he asked me to create a bundle of social media adverts for him to set about getting the message out about the new side to his company.

Creating eye-catching, sharable adverts has meant that people on a national scale have been happily liking and sharing them, helping Matt to reach a whole new set of clients and expand his business quickly. 


To get in touch with Matt Click here!


If you would like a bundle of social media sharables/ adverts for any platform CLICK to get in touch! 




Please reload

Featured Posts

Illustrating Maps

May 30, 2018

Please reload

Recent Posts

January 28, 2019

September 11, 2018

August 25, 2018

May 30, 2018

Please reload

Please reload

Get in Touch!


Hedge Illustrates

1 Townend Close,

Husbands Bosworth

LE17 6RA


Hannah Edge 2015  created with

© Hannah Edge and Hedge Illustrates 2015 Unauthorized use and/or duplication of this material without express and written permission from this site’s owner is strictly prohibited. Excerpts and links may be used, Provided that full and clear credit is given to Hannah Edge and Hedge Illustrates with appropriate and specific direction to the original content.

It's Simple - Be Cool - Just Ask.